Warner Music’s newest signing, The Noise Next Door, are the latest to implement the innovative marketing product meshcards, as a part of their marketing strategy to push their new single ‘She Might’, to that coveted No. 1 slot.
The Triplet teen sensation, originally discovered by Busted’s producer in a supermarket near Portsmouth , recently moved to Warner Music in a major worldwide record deal. Their new deal sees them join label mates such as Green Day, Madonna, REM and many other major brands from the music industry, that form the Warner portfolio.
“This particular campaign has been implemented with great consideration for the Warner CRM system, utilising many common attributes in the most consumer friendly and ethical way” said Matt Mansell, Managing Director, Mesh Digital Ltd. “There is no doubt this will be a hugely successful campaign for Warner and the band. The meshcards product achieves so many of their marketing objectives and the target audience and actual meshcard designs chosen, are just perfect”.
The set of 20 meshcards are entirely sponsored by Warner Music and free to consumers. They can be designed and ordered via the new Noise Next Door website at www.thenoisenextdoor.com, expected to launch Monday 25th April 2005.
Editor’s Notes
For further information, please contact:
Pete Osmond,
Product Management,
Mesh Digital Ltd: +44 (0)1483 304030Matt Mansell,
CEO,
Mesh Digital Ltd: +44 (0)1483 304030
About Mesh Digital Ltd
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